Ideate1/4
Services:
All-encompassing. Data-driven. And highly targeted. Unlock unrivalled Growth.
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The process
How we work
One size doesn't fit all:
The benefit of working with a tight-knit team of creatives & strategists ensures transparency at each stage, and a wealth of expertise.
The data-driven process we implement transforms brands - We focus on the key pillars of strategy, implementation, and optimisation in all we do here at TBC studios, continually driving growth.
The benefit of working with a tight-knit team of creatives & strategists ensures transparency at each stage, and a wealth of expertise.
The data-driven process we implement transforms brands - We focus on the key pillars of strategy, implementation, and optimisation in all we do here at TBC studios, continually driving growth.
Our process
The foundation to our partnership. Whether IRL on online, our conceptualisation phase highlights how our specialisms can assist in your Growth & Marketing goals.
Our industry expertise resonate with trends in market and developments in tech - Optimising + supporting your project-specific needs.
Our industry expertise resonate with trends in market and developments in tech - Optimising + supporting your project-specific needs.
Strategise2/4
The most influential part of the process: We transform concepts into reality at the strategy phase. With touchpoints to all of our specialisms and team members, we align on project goals, requirements, and KPIs.
In-depth campaign and site performance audits come as standard.
In-depth campaign and site performance audits come as standard.
Implement3/4
The execution phase. Implementing our toolsuite, CRM integrations, and build of your campaigns all happen here. Navigating the saturated vertical of your specialism and enhancing your brand presence, we catalyse change through our industry-disruptive campaigns.
Optimise4/4
Data-driven. Always. We regularly review campaign performance in light of agreed project KPIs and budget, suggesting & implementing changes backed by data, facilitating the highest ROI on your campaigns.
We guarantee: Transparency. Daily Reviews. Optimisations. Weekly Campaign Reporting.
We guarantee: Transparency. Daily Reviews. Optimisations. Weekly Campaign Reporting.
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Our services
S → 001
Performance Marketing:
Irrespective of campaign size, platform, or demographic, we have the industry insights and vertical-specific experience that boost performance and drive meaningful ROAS (Return on Ad Spend).
What that means for you? - A hands-off, white-glove service, taking responsibility for the whole process, from ideation through to campaign build and reporting.
Our approach is always transparent and data-driven. Expect regular check-ins and weekly performance reports tailored around the KPIs (Key Performance Indicators) that matter to you and your business the most.
Paid Search1/4
Let's face it - All brands with a digital footprint must navigate the primary source of online traffic: Search.
As we work with fast-growing companies looking to scale, we align very closely with the Accelerated Growth Team™ at Google™ - our agency partners.
This partnership unlocks invaluable expert insights, access to beta software, and a wealth of knowledge, that, combined with our expert insight and strategy ideation at TBC studios, offers you an invaluable competitive edge.
Execution of Microsoft (Bing Ads) campaigns also come as standard at The Base Connection, ensuring touch-points across all platforms for your customer acquisition pipeline.
As we work with fast-growing companies looking to scale, we align very closely with the Accelerated Growth Team™ at Google™ - our agency partners.
This partnership unlocks invaluable expert insights, access to beta software, and a wealth of knowledge, that, combined with our expert insight and strategy ideation at TBC studios, offers you an invaluable competitive edge.
Execution of Microsoft (Bing Ads) campaigns also come as standard at The Base Connection, ensuring touch-points across all platforms for your customer acquisition pipeline.
Paid Social 2/4
META (Instagram + Facebook), TikTok, X, and LinkedIn all fall under this umbrella.
Depending on the orientation of your business (DTC, B2B, B2C), a well executed mix of the above channels can drive immense visibility at the awareness stage, and volume at the conversion stage for your business.
Let the paid social experts take the guess work out of growing at scale.
Depending on the orientation of your business (DTC, B2B, B2C), a well executed mix of the above channels can drive immense visibility at the awareness stage, and volume at the conversion stage for your business.
Let the paid social experts take the guess work out of growing at scale.
Email Marketing3/4
As Klaviyo™ certified Marketers, we're responsible for building a full-funnel strategy for your outreach - boosting retention and new user generation with industry insight and support from Klaviyo™.
Regardless of your CRM integration, our expert insights cover all things segmentation, build, A/B testing, CRO, SMS outreach, and automating flows.
We've worked with outreach list sizes ranging from 300 to > 35,000. It's a data-driven process, where personalisation is crucial and understanding the functionality of your website, and customer lifecycle is key.
Regardless of your CRM integration, our expert insights cover all things segmentation, build, A/B testing, CRO, SMS outreach, and automating flows.
We've worked with outreach list sizes ranging from 300 to > 35,000. It's a data-driven process, where personalisation is crucial and understanding the functionality of your website, and customer lifecycle is key.
SEO4/4
Debunking the myth that is Search Engine Optimisation (SEO). An incredible tool that pairs with paid marketing efforts as mentioned above. SEO ensures brand relevancy, authority, and competitor differentiation when it comes to search.
Irrespective of the platform, we use industry-leading tools and software, tackling the main pillars of: Technical SEO, Backlink development/audits, KW research and building, and Competitor analysis.
No stone is left unturned in our growth-driven SEO strategies, with our audits and optimisations driving incredible results for clients.
Irrespective of the platform, we use industry-leading tools and software, tackling the main pillars of: Technical SEO, Backlink development/audits, KW research and building, and Competitor analysis.
No stone is left unturned in our growth-driven SEO strategies, with our audits and optimisations driving incredible results for clients.
S → 002
Creative & Communication:
Brands and companies fight to engage with their target demographic over an ever-dwindling window of engagement.
We build longevity by understanding the pain points of your customers, translating this into thumb-stopping and engaging content - building long-lasting loyalty and recognition.
From brand development to social content used both organically and for campaigns, we work with you to understand the visuals and tone of voice needed to execute.
Social Media Assets1/2
Attention-catching assets with clear CTAs (Call to Action buttons) built around the requirements of your campaign.
Our social media designs build engagement and interaction with your brand.
Our social media designs build engagement and interaction with your brand.
Copywriting2/2
Less is more. The copy we generate aligns with the assets we create, adhering to your brand identity - sharing the value add of your products.
Ranging from short-form copy, whitepapers, PR releases, and outreach templates - we cover all bases with our all-encompassing approach to writing.
Ranging from short-form copy, whitepapers, PR releases, and outreach templates - we cover all bases with our all-encompassing approach to writing.
S → 003
Growth Strategy:
Our founder-focused approach to growth offers unrivalled insight into scaling your brand. Partnering with us enables you to have support throughout your journey and assistance with executing your new strategies..
Go To Market1/4
A GTM strategy differs greatly from a generic Marketing strategy. From the ICP definition (Ideal Customer Profile) to mapping buyer journeys and setting KPIs, we can help with your product launch processes.
Product Launches2/4
A step up from GTM strategies and a notable milestone in your brand's journey, we pair product launches with a comprehensive marketing effort tailored to your vertical.
From PR support, product copywriting, and an organic mix of Paid Social/Search efforts, we drive volume and awareness for your launches.
From PR support, product copywriting, and an organic mix of Paid Social/Search efforts, we drive volume and awareness for your launches.
Expansion3/4
New territory? Our strategists can help you navigate this crucial part of growth through comprehensive market research, local buyer persona development, and multilingual copywriting/asset design services.
Fundraising4/4
We work with companies from bootstrapped stages through to Series A rounds of VC-led (Venture Capital) funding.
The organic relations we've fostered with Europe's leading early-stage investment funds offer an unfair advantage and we can help you along your journey.
We work on your pitch deck, financials, GTM strategy, and cap table structure.
The organic relations we've fostered with Europe's leading early-stage investment funds offer an unfair advantage and we can help you along your journey.
We work on your pitch deck, financials, GTM strategy, and cap table structure.